Meet Bianca Mora, Cayman Enterprise City’s (CEC) new Public Engagement Officer who supports the delivery of CEC’s wider marketing plans and objectives by creatively engaging members of the public as well as CEC community members. In this role, Bianca will be responsible for supporting the development of CEC’s community by actively helping to expand CEC’s outreach and workforce development initiative – Enterprise Cayman and by taking the lead on CEC's social media strategy. You'll also see Bianca at CEC's special events, conferences, educational workshops, career fairs, and community socials.
Originally from a small town in beautiful Mexico, Bianca has grown into a social media guru and creative global Marketer. Since her early high-school years Bianca held a career-focused attitude with a craving for adventure. Her vagabond personality brought her international marketing experience as her career led her from Vancouver Canada, Sydney Australia, London England, and most recently to the sunny shores of Grand Cayman, Cayman Islands.
Read on as Bianca talks marketing trends, Island life and her new gig at CEC.
CEC: What surprised you the most when you joined CEC?
BM: I would say the community CEC maintains even after its continual growth throughout the years. Known for winning the fDi Free Zone of the Year Award, and various other achievements they hold at first you get the daunting feeling of entering a big corporate company. However, the hard-working people behind CEC is surprisingly a close-knit team of innovative, dedicated, and driven individuals who know what it takes to get the job done. Working with CEC has been nothing but a smooth sailing experience. Its company structure, experienced industry professionals, international marketing knowledge, and the ‘Cayman Kind’ attitude within the team has been amazing!
CEC: What drew you to a career in marketing?
BM: Perusing a career in marketing stemmed from my young visionary self. I absolutely love to think outside the box and be creative. I get inspired by people around me and love watching my ideas come to life whether it is in writing, design, trendy events, catchy taglines or a simple social media post, you name it I'm involved.
I relish on poking, pushing and stretching different ideas to generate something ingenious. Working on things to catch people’s attention without saying a word fascinates me.
My experience stems from content creation, brand development, distribution, and mostly social media strategy. I’m lifestyle focused while adding a dash of modern tech innovation to my work.
I enjoy how technology is pushing marketing to a whole new level. As of today, new media has changed the game, people are starting to see more creative, innovative content. My current fascination is how companies around the world are seeing the value of this new movement and placing it into practice. It’s nice seeing a refresh of ideas coming into play.
I feel like I live and breathe marketing, every time I go to a shop, every time I see an ad on TV, or tuning in to social media. Rather than noticing the image, I notice the wording, the structure, the way something has been done in order to get that person to consume it.
CEC: What are the key marketing trends we should be looking out for in 2019?
BM: The industry is constantly evolving, and I believe there are three major trends to keep an eye on this year.
The Art of an Influencer - A trend that is here to stay. 39% of companies marketing plans have increased to include more marketing influencers. It’s the authentic connection that is so important when you are selling directly to your customer and that’s why the influencer works.
Content Marketing – Speaking about creating an authentic connection with your audience, its another reason why I believe content marketing will grow to become even bigger than what it is already. Embracing the idea of storytelling with your product or experience is key. In today's consumerism world buyers must have a personal connection in order to buy and stay loyal to the brand. Content will now need to come in the ways of video and sound. The static image is relevant but with all the new technology available now, it is a sin not to use it.
Sustainability – One of my outside passions, and happy to see it moving forward in the marketing world. Now being dubbed “Green Marketing” it’s the new movement companies are taking to redesigning the way they do business. Businesses are now adapting sustainable practices in their processes to produce goods or services that are environmentally friendly. Regular marketing is no longer enough, growing levels of green adaptation need to be involved in order to keep up with today's movement.
CEC: Tell us about the current project you're working on to build CEC's Community Website. Should anyone outside of CEC’s special economic zones be jealous?
BM: With everything mentioned above I’m planning to bring the new community website to life! People should keep an eye out for all the new interactive features coming in. I don’t want to give away too much as its an exclusive platform to all our CEC members. However, I can say that everything is designed to be super accessible and highly engaging. Whether you are talking about island events, community perks, recommendations, monthly giveaways, company collaborations, etc. With the new community website, CEC members are only a click away from the latest headlines in news and global tech trends.
CEC: Do you have any creative ideas up your sleeve for community engagement in 2019?
BM: I always have something up my sleeve, but you will just have to wait and see! I will give you a clue … it has a lot to do with the new marketing trends of 2019.
CEC: What’s your favorite thing to do in Cayman?
BM: Nothing beats the beach, one of the many reasons to live in a gorgeous Caribbean island is the weather and nothing says paradise like a Grand Cayman beach. We are truly lucky to call this place home and makes it hard to choose holidays when you’re already living in one. My weekends usually entail reading an extortionate number of lifestyle blogs and adventuring around the island in my Jeep.
CEC: What are you looking forward to achieving in 2019?
So many things, the list is endless! Some quick ones that come to mind are the creation of valuable alluring content for both the CEC website and the CEC community website, as well as developing captivating stories through the incorporation of video. I would also like to bring a fresh perspective to industry collaborations and workforce development initiatives. Lastly, creating enviable content on social media is always a must.
We are excited to see where Bianca will take the CEC Marketing Department as she provides a fresh perspective, and added support to staff and CEC community members in her new position. Please join us in welcoming Bianca in her new role!
For more information about careers within CEC's special economic zones click here.