Meticulosity SEZC, a company established in Cayman Enterprise City’s (CEC) Cayman Media Park, part of Cayman’s Special Economic Zone, was awarded an Impact Award for Growth-Driven Design (GDD) by HubSpot, the industry leader in inbound marketing automation software. The coveted award is given out on a quarterly basis to Certified HubSpot Agency Partners. Meticulosity, a Gold HubSpot Agency Partner, entered a case study featuring client Cayman Enterprise City, and won.
Cayman Enterprise City is a special economic zone located in the Cayman Islands that offers companies an offshore physical presence to grow their business internationally and protect intellectual property in a tax-neutral jurisdiction. Cayman Enterprise City has experienced rapid growth thus its ideal client and product offerings were changing faster than their old website could handle. After launching two websites in three years, they needed a new approach and Meticulosity and Hubspot offered the ideal solution.
Industry thought-leaders recognize that Growth-Driven Design (GDD) is a totally new way to look at web design, as traditional web design only views a website as a project with a finite beginning and end. Yet, in contrast, GDD uses a methodology that focuses on launching quickly with a basic “launch pad” site followed by continual improvement of the website. This method shortens launch time significantly while also fostering a flexible approach to creating and improving the design and content of the website to support marketing intelligence.
Meticulosity SEZC, a web design and inbound marketing agency with offices in the Cayman Islands, New York, and India is located within the island’s economic zone and knew that combining Inbound Marketing with Growth-Driven Design would be a home run for Cayman Enterprise City. The process began last summer with Meticulosity brainstorming ideas with CEC and working together cohesively with local web company Damon Hardie Design on the design. Cayman Enterprise City was able to launch its website on HubSpot using GDD in only six weeks. Since then, the Meticulosity team has worked closely with Cayman Enterprise City continually tweaking and improving the site on a regular basis, to achieve optimum results.
One year later, some of the key performance increases that Meticulosity helped Cayman Enterprise City achieve include:
- Average Monthly Visits Increased 65%
- 32% Increase in Site Wide Conversion Rate
- 5% Increase in Search Visibility Since Launch
- Average Monthly Leads Increased 2-3x
“Using the GDD approach with Cayman Enterprise City enabled us to get their new website up in six weeks instead of six months, which meant they saw improvements faster and for 4.5 months longer than a traditional approach would. The results were instantaneous and one year later they continue to impress” said David Ward, President of Meticulosity.
“Meticulosity SEZC is doing an incredible job of lead generation for us and we are thrilled at everything that the Hubspot platform has to offer. The great thing about digital marketing is that its 100% measurable, and the results speak for themselves. We are delighted that Meticulosity has been recognized by Hubspot and won this prestigious award” said Hilary McKenzie-Cahill, Vice President of Marketing for Cayman Enterprise City.
Patrick Shea, Director at HubSpot said "Meticulosity has set an example for how businesses everywhere should be transforming their marketing with Inbound. Our team here at HubSpot is proud to call Meticulosity a Partner and recognize them with this Award.”